{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate modern cinemas.

The biggest shock the film industry has witnessed in 2025? The return of horror as a dominant force at the British cinemas.

As a category, it has remarkably exceeded earlier periods with a 22% rise compared to last year for the British and Irish cinemas: £83.7 million in 2025, versus £68,612,395 in 2024.

“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” comments a cinema revenue expert.

The major successes of the year – a recent horror title (£11.4 million), another hit film (£16.2 million), The Conjuring Last Rites (£14.98 million) and the sequel to a classic (£15.54 million) – have all stayed in the theaters and in the popular awareness.

While much of the expert analysis focuses on the unique excellence of prominent auteurs, their achievements point to something evolving between audiences and the genre.

“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a content buying lead.

“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”

But apart from artistic merit, the ongoing appeal of frightening features this year indicates they are giving cinemagoers something that’s highly necessary: catharsis.

“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” says a film commentator.

A scene from 28 Years Later, a major horror success this year, featuring Aaron Taylor-Johnson and Alfie Williams.

“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a prominent scholar of horror film history.

Against a real-world news cycle featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits resonate a bit differently with filmg oers.

“Some research suggests vampire film popularity correlates with financial downturns,” comments an star from a successful fright film.

“This symbolizes the way modern economies can exhaust human spirit.”

From film's inception, societal turmoil has shaped horror.

Experts reference the rise of German expressionism after the first world war and the chaotic atmosphere of the post-war Germany, with movies such as classic silent horror and a pioneering fright film.

Subsequently came the Great Depression era and iconic horror characters.

“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” explains a commentator.

“Therefore, it embodies concerns related to foreign influx.”

A 1920s film, The Cabinet of Dr Caligari, mirrored post-WWI societal tensions.

The phantom of migration influenced the just-premiered supernatural tale The Severed Sun.

Its writer-director explains: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”

“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”

Perhaps, the modern period of praised, culturally aware scary films started with a brilliant satire debuted a year after a divisive leadership period.

It ushered in a fresh generation of innovative filmmakers, including various prominent figures.

“Those years were remarkably vibrant,” comments a director whose project about a murderous foetus was one of the era’s tentpole movies.

“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”

The director, currently developing another scary story, continues: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”

A pivotal 2017 film initiated a wave of politically conscious scary movies.

At the same time, there has been a reappraisal of the underrated horror works.

Recently, a independent theater opened in London, showing cult classics such as The Greasy Strangler, a classic adaptation and the modern reinterpretation of Dr Caligari.

The re-appreciation of this “gritty and loud” genre is, according to the cinema founder, a direct reaction to the calculated releases pumped out at the cinemas.

“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he explains.

“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”

Fright flicks continue to upset the establishment.

“These movies uniquely blend vintage vibes with contemporary relevance,” observes an authority.

In addition to the return of the deranged genius archetype – with two adaptations of a literary masterpiece on the horizon – he forecasts we will see scary movies in the near future addressing our current anxieties: about artificial intelligence control in the near future and “monstrous metaphors in power structures”.

Meanwhile, “Jesus horror” a forthcoming title – which tells the story of holy family challenges after Jesus’s birth, and features well-known actors as the holy parents – is planned for launch soon, and will definitely create waves through the faith-based groups in the America.</

Vincent Jackson
Vincent Jackson

Lena is a digital strategist and gaming enthusiast with over a decade of experience in media innovation.